AIM’s EMBA, Is it for You?


She raised her hand to her head, massaging the temples. After three long and arduous client meetings, it was time to call it a day.

A work day, that is, because as far as she was concerned, the day is far from over.

Exhausted, she climbed inside her parked car and prepared to wade through the city’s rush-hour traffic to make it to her 6PM class in Makati. While stuck in traffic, she continued work by making phone calls to her office team, following up, and checking their progress.  She was also able to check and reply to urgent work mails along the way. With still a few of minutes to spare, she quickly grabbed a sandwich from a convenience store and called it dinner.

Two minutes to 6, she set the car’s gear to Park, added a dab of lipstick and went straight to her class. Three hours of listening, talking, and brainstorming later, she had to massage her temples again. A severe headache was brewing. Half hour to go.

By 9:30PM, she was really ready to call it a day.

Traffic wasn’t so bad on the way home. As she turned the lock on the door, she was surprised to see her eldest son still awake. He ran to her and gave her a tight hug.

I missed you, mommy!

How can a mother resist? I missed you too, honey. Tell me about your day. When her son finally fell asleep, she checked on the younger one, planted a kiss on his sleeping head and headed for bed as well.

Three hours later, her much-needed sleep was interrupted by her phone alarming. With sleepy eyes, she got up, opened a desk lamp and rummaged through her bag for her class case studies. Time to catch up on some reading before the sun gets up. It’ll be another work day in a couple of hours…

What a story, huh? It’s not a fictional one though. Tough as it may seem, it is not far from the reality of an Evening EMBA student.

Akin to it is the story of JJ Go of Manila North Railways, a mom of two and currently a student of AIM’s Evening EMBA program.

What’s amazing is that after almost 20 months of juggling work, classes, and family life, gruelling as it may be, she believes that taking the program is worth every effort, every sacrifice, and every penny. Wowza!

What is EMBA?

I attended the Information Session of Asian Institute of Management’s (AIM) Executive MBA (EMBA) Evening Program last September 30, 2014 to find out.


It was well attended by interested participants from various companies.


Institute Dean Professor Ricardo Lim, PhD, Dean-WGSB Professor Horacio Borromeo, and Program Director Professor Titos Ortigas were each given the floor to speak. Professor Jamil Paolo Francisco, PhD, also talked about the looming 2015 ASEAN Integration and how it could affect us and the country, as a whole.

Professor Titos Ortigas

There was an Open Forum afterwards where we got to ask questions to learn more. To cap off the session, cocktails were served.


About the Program

So what is it really?

It’s basically MBA (Master of Business Administration) on a higher level, executive, if you must, thus the added E in front. It’s how the top executives get to where they are. It’s where they learn the “C-level” talk. It’s where they learn how to lead a giant company with so many people. It’s how they know which decisions to make to steer the company to success. EMBA turns ordinary people into these executives.


While MBA may be the choice of the younger generation (less experienced), even fresh graduates, EMBA sets itself apart in that it is targeted toward the managers. In fact, one of the requirements to enter the program is to have 4-6 years of full-time work experience and at least 2 years of managerial experience. This, I believe is the beauty of the program. Imagine the wealth of information that each participant can learn from, and at the same time contribute to, all the other experienced participants of the class. Ideas are exchanged and tested, experiences are shared, invaluable lessons are learned.

The EMBA program is designed to let you earn that degree while you work, unlike the regular MBA that lets you do it as a full-time student. It certainly is no walk in the park, as illustrated by the story earlier, but it does let you learn and immediately apply it. Unlike a college scenario where you are cloistered up in a university atmosphere for the next one or two years with very little real-life application, EMBA allows you to take what you’ve learned and immediately apply it the very next day in your work. Talk about fast feedback!

2015 ASEAN Economic Integration

Inserting the ASEAN Integration topic into the Info Session was a good Marketing strategy. Don’t worry, I didn’t know anything about this also until Professor Paolo started talking about it.

The end goal of the imminent 2015 ASEAN Economic Integration is to unite the 10 nations that make up the Association of Southeast Asian Nations into an ASEAN Economic Community (AEC), wherein the region will be transformed “into a single market and production base, a highly competitive region, a region of equitable economic development, and a region fully integrated into the global economy.” That includes labor as well. We’ll thus be a part of a single pool of workers, along with workers from the 9 other nations.

This underscores the need for each individual, and for the country as a whole, to better ourselves, to be more competent, lest we be overlooked and left behind by our ASEAN neighbors. Budget Secretary Florencio Abad has been quoted as saying:

“The challenge for us in preparation for this new regime is to sharpen our competitiveness and facilitate the ease of doing business in our jurisdiction.”

Makes you more interested to get an EMBA, huh?


  • The EMBA’s core curriculum includes:
  1. Leadership
  2. Career and Personal Development
  3. Managerial Processes
  4. Functional Areas of Business
  5. Managing Corporate Direction and Growth.



  • Electives. This lets you personalize your learning by selecting a theme that best suits you.
  • Capstone Project. Think Thesis project.


  • Bachelor’s Degree
  • 4-6 years of full-time work experience
  • At least 2 years of managerial position
  • Proficiency in oral and written English
  • Faculty Interview


  1. Application form and Essays
  2. Endorsement Letter (from immediate superior)
  3. Transcript of Records (photocopy, from last degree completed)
  4. Updated CV
  5. Passport copy
  6. Medical Certificate (“fit to study”)


  • Classes are held every M-W-F, 6PM to 9:30PM
  • Program duration of 20 months.
  • Classes begin January 2015

Deadline of Application is on November 21, 2014.

What else did I miss?

Oh, the fees!


  • USD 25,000 Inclusive of Tuition fee, Miscellaneous Fees, Case and Reading Materials
  • Early bird discount (Less USD 1,000) if enrolled on or before October 31, 2014

While the price may be steep, it’s good to think of it as an investment on yourself. Take it from one alumna,

“Before taking this, I thought to myself that I am a specialist already, I don’t need it. After taking the program, I wondered why it took me so long before I did.”

For inquiries, please contact:
Ms. Anika de Leon / Mr. Ian Balboa

12 thoughts on “AIM’s EMBA, Is it for You?

  1. I am not yet at a level where I can take EMBA but I have been planning of taking MBA several years ago. My problem back then was managing my schedule. Then when I was planning to enrol, I got pregnant. Now, baby comes first before schooling so I am looking into online MBA courses instead… thanks for the info about EMBA. Didn’t know there is such a thing.. 😀

  2. I have my MBA, and it was pahirapan pa haha. One time, I was in class only to find out later from the hubby that he had to bring my eldest who was like 5 that time to the ER because she swallowed a 25 centavo coin. Right now, I do most of the studying online.

  3. Oh this sounds interesting! I don’t have an MBA but who knows? I might consider using my scholarship for postgraduate someday hehe. But I’ll surely recommend EMBA to my friends wuth MBA degrees.

  4. It is quite expensive! I would have loved to enroll in such programs back when I was all about getting promoted to managerial positions. But I gave that up to become a full-time mom. I know a few people who might be interested in this, though!

  5. I was still breastfeeding my DS when I signed up for EMBA in AIM almost 2 years ago. It was such a life changing experience worth every single penny… not to mention sweat, tears and missed sleep!

  6. Appreciate the excellent writeup.. GmatWorkshop This in fact once were some sort of leisure consideration this. Glimpse superior to a lot more increased gratifying on your part! Moreover, how should we sustain some sort of correspondence?

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