It seems that my husband’s sense of smell has gone awry. It’s impartial only to the “kulob” smell. He does not complain of any other scent/odor, except for the amoy kulob (the smell of clothing when it’s not thoroughly dried but folded already). And his radar picks up even the slightest trace of it. Ugh! The newly washed towel thus goes back to the laundry for a rewash. What a waste of water and detergent, right?
Plus, the weather’s so unpredictable these days that leaving it out to dry does not guarantee a fresh smelling linen. Oh, what to do?
I was glad to have attended an event by Downy last month that addressed my exact problem, among others. Dubbed #DownyBoomBoomPow, the campaign invited us to identify the tough everyday malodors and prove that the newest Downy innovation is the solution to these dilemmas.
Before the event started, we were each given an apron, a pink or a blue one to wear (notice Camille and Patty’s blue apron and Pia and Kelly’s pink ones) during the cooking demonstration. Chef JP, with the help of his lovely angels, celebrity moms Camille Prats, Pia Guanio, Patty Laurel, and Kelly Misa, then started preparing dishes in front of us. The lovely Bianca Gonzalez was the event host.
The dishes emitted strong odors; there was a lot of grilling and sizzling, a lot of smoke, a lot of spice. I’ve worked at a catering business previously and there was no way that we would come out smelling good after all that!
We were all in for a surprise when after being exposed to the worst of the smells, we were asked to smell the aprons we’ve put on previously. Actually, I got the pink one, the one that wasn’t washed with Downy and it really smelled awful. Boohoo! The lucky ones who got the blue ones however, still had their aprons smelling good and fresh! I didn’t bother bringing my pink apron after.
To further bring home the point, staff from Downy came out bringing canisters of malodors. Each canister was filled with something strong-smelling: bagoong (shrimp paste), vinegar, dried squid, and coffee.
She then got a piece of cloth and demonstrated how the one washed with other fabric perfumes were not successful in removing the malodor that got stuck to the fabric. When she got the fabric washed with Downy and rubbed it inside all the canisters however, just a simple squishing of the fabric made all the malodors go away. It still smelled like perfume!
No joke. I tried it myself.
The Downy Magic
So what kind of magic does the new Downy have?
After over 10 years of development, over 2000 people interviewed and over 500 smell tests conducted, Downy Philippines is proud to present its breakthrough Malodor Neutralization Technology, the first Downy fabric softener with Genuine Malodor Removal that does not just “mask” malodor with aromatic ingredients, but removes unpleasant odors completely through chemical reaction– preventing the odor causing material from being released again.
The technology works as such: the Perfume Micro Capsules embedded on the fabric while washing with Downy contain an odorless component that recognizes malodor. This then captures the odor causing particle as if it were ‘eating’ it and alters its chemical structure to neutralize the malodor. Amazing!
All-new Downy comes in these new packaging designed to be more modern and colorful.
How to Use
Just in case you (like me!) need help in using Downy fabric conditioner, here are some instructions:
- Bottles: Apply only ½ cap of the fabric softener and even a big pile of cloths can stay scented for a long time. Apply 1/2 lid for about 15-20 pieces of clothing.
- Sachets: Apply one 27/28mL sachet to a solution of water and soak about 15-20 pieces of clothing for 3-5 minutes. Do not apply Downy directly onto your clothing. Avoid contact with eyes; in case of contact, rinse eyes thoroughly with water. Store products in a cool place, and keep away from direct sunlight.
Here are the prices of the Downy variants, from bottle to refill to sachets. 🙂
How about you? What malodor do you hate the most? Are you as excited as I am to try the best ever Downy to see its magic?